Marketing yourself as a physician today is not the same as it was twenty years ago. Today’s world is driven by modern technology and the Internet, which has changed the way nearly everything on Earth is done. A quick Google search may bring up clues on how to go about creating marketing strategies for doctors,…

A case filed with the intention of challenging Proposition 22, the measure categorizing delivery and ride-hailing drivers as independent “gig workers”, was rejected by the California Supreme Court early last February. Judges ruling on the matter decided that the proper venue for the lawsuit would be in a lower court, despite claims calling the decision…

Last year was one of the most challenging years ever to be a medical practitioner. The emergence of Covid-19 kicked off a worldwide emergency that continues to affect people all over the planet. Now that vaccines are in the market, people have started to look forward to better times. Some doctors have started refocusing themselves,…

Transportation platforms like Uber and Lyft scored big late last year when Proposition 22 was chosen by nearly 60% of voters in California, protecting drivers’ rights by allowing them to retain independence and choose when and where they want to work. The “Yes” vote brought “independence plus benefits” to drivers and other independent workers and…

The New Year has come and gone, the first quarter of 2021 is well underway, but according to a recent California Workers’ Compensation Institute report, Covid-19 has not shown any sign of relenting. On the contrary, numbers leading up to the 11th of January indicate an alarming spike in coronavirus related claims stemming from the…

While most Californians celebrated New Year’s Day on the 1st of January, new laws created and passed by lawmakers last year entered into force, providing new protections for workers in 2021. Legislation focused on issues related to the still ongoing pandemic, providing special benefits to working citizens of the Golden State that are affected by…

Digital marketing strategies are vital for the success of any modern business in any industry, and the same can be said for those involved in the medical practice. Because of the emergence of the coronavirus last year, a significant part of the global population was forced into practicing physical distancing protocols, leading businesses to adapt…

California’s Workers’ Compensation Insurance Rating Bureau (WCIRB) has submitted an advisory on their pure premium rates to the State Insurance Commissioner that indicates a rate increase for the year. The new proposal of the WCIRB averages out to a growth of $1.56 in premiums per $100.00 of salary – a 2.6% climb that came after…

If there is anything true about the healthcare industry, it’s the fact that time is always in short supply. With so many things happening simultaneously in the medical environment, there is almost none of it left to spend actually connecting with patients. Despite this, doctors must try their best to pay attention to the humans…

The main job of a doctor is to heal others through the practice of medicine and is considered, arguably, one of the most important professions in the world. In the past, it was possible for doctors to focus only on their medical practice, having no other related activity to consider. But in a world connected…

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